Analysis of the best U.S. tobacco stocks at the moment
1. Preferred target: Philip Morris International Inc. (PM, US stock code PM)
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Core Benefits:
- Leader in new tobacco technology: The global heat-not-burn (HnB) market share is 71%, and IQOS users will grow from 22 million in 2021 to 32 million in 2024, with a compound annual growth rate of 14%.
- Accelerated transformation of revenue structure: Smoke-free products will account for 38.8% of revenue in 2024, and it is planned to increase to more than two-thirds by 2030 to get rid of traditional cigarette dependence.
- Barriers to globalization: Covering 84 countries or regions, core markets (such as Japan and the European Union) continue to penetrate, and IQOS has a market share of more than 30% in Japan.
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Finance & Growth
- Revenue in 2024 was US$37.9 billion (+7.5%), with revenue from the new tobacco business increasing by 14.8%.
- 2025 guidance: 12-14% growth in new tobacco shipments, 6-8% growth in net profit, and improvement in operating margin to 29-30%.
- Dividend attractiveness: The current dividend yield is 5%, the dividend has increased by 3.9% annualized over the past 5 years, and the long-term return is stable.
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Catalysts and Risks
- New product iteration: IQOS ILUMA (bladeless heating technology) is in large quantities in the European and American markets.
- Regulatory risk: The EU taste ban may affect short-term revenues (around 6-8% in 2024), but the company responds with product upgrades.
2. Altria Group (US stock code MO): a leading company in the United States
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Core logic
- E-cigarettes bucked the trend: its NJOY e-cigarette market share rose to 5.5% in 2024 (3.8% in 2023), and its shipments increased by 14.7%, challenging Juul and Vuse.
- Traditional business resilience: Marlboro has a 43% market share of the U.S. cigarette market, and has maintained margins by raising prices.
- Shareholder returns: $1 billion buyback program in 2024 with a dividend yield of 8.4% (one of the highest among U.S. tobacco stocks).
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Growth & Transformation
- New Tobacco Bets: Plans to expand NJOY to oral nicotine (on! brand) and heated tobacco products.
- Cost optimization: EPS growth of 3.4% in 2024 and reduction of operating expenses of $200 million.
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Risk Warning
- Policy pressure: FDA may further restrict menthol cigarettes (25% of Altria’s revenue).
- Increased competition: British American Tobacco (BAT) Vuse and PMI IQOS may enter the U.S. market.
3. Other potential stocks
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Universal Corporation (UVV)
- Hidden champion in the industry: the world’s largest tobacco supplier, customers include PM, BAT and other giants.
- Diversification: Expand the supply chain of plant-based raw materials (e.g., CBD, medicinal cannabis) and increase the proportion of non-tobacco revenue to 18% in 2024.
- Low valuation defensive: dividend yield of 6.2%, price-to-earnings ratio of 8x, suitable for conservative investors.
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Vector Group (VGR)
- High Dividend + Real Estate Hedging: Mainly engaged in low-priced cigarettes (Liggett brand) with a dividend yield of 6.8%, while holding a real estate portfolio (30% of assets).
- Niche market advantage: Focusing on price-sensitive consumers, cigarette sales will increase by 1.2% in 2024.
4. Industry trends and risks
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Core Trends
- Accelerated penetration of new tobacco: The U.S. e-cigarette/HnB market will reach $45 billion in 2025 (up 9% year-on-year), with PM and Altria leading the technology iteration.
- Regulatory divergence: The FDA has tightened restrictions on menthol cigarette and e-cigarette flavors, but HnB may be certified as a “harmless product” (e.g., IQOS has passed the PMTA).
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Key Risks
- Policy uncertainty: FDA limits on nicotine content, federal e-cigarette tax (proposed rate of $1.01/ml) could weigh on profit margins.
- Litigation and reputational risk: Traditional tobacco companies are still facing health lawsuits, and ESG funds continue to divest.
Summary: Investment strategy recommendations
- Long-term growth: Philip Morris (PM) is the first choice, with leading technology and global layout to diversify risks.
- High Dividend Defensive: Altria (MO) and Vector Group (VGR) offer ultra-high dividends for income-first investors.
- Upstream and downstream opportunities in the industry: Global Tobacco (UVV) benefited from rising demand for new tobacco raw materials, with a high margin of safety in valuation.
Risk Warning: Prioritize tracking FDA policy trends (such as menthol ban schedules), corporate new tobacco shipment data, and gross profit margin changes.
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